An interesting post on the Chemicals Northwest Blogsite today concerning the rise of "social networking" type tools in the business arena.
To quote: "Focused internally these capabilities [social networking tools] produce great returns – 30% of companies report increased speed of access to knowledge or experts, while 20% report decreasing travel costs, increased employee satisfaction and reduced time to market for products/services. If internal networking is powerful, the step change is to be found in combining both external and internal networking; using technology to build closer relationships with the supply chain, peers or partner organisations. Such organisations are in the top 3%, seeing greater benefits for employees, customers and partners."
These recently, use of these social networking tools has been limited outside of the "social" arena but it is clear that businesses both small and large are getting on the bandwagon and with the speed of change that we see in the IT development field, business leaders will ignore this at the peril.
Read more at:
http://www.chemicalsnorthwest.org.uk/blog/it_u2019s_time_for_the_enterprise_to_exploit_the_technology_behind_the_soci/
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