If you have not yet heard the term “Generation C” then you need to sit up and take note. Generation C is the term given to people who live their lives through the internet…..connected, communicating and computerized. LinkedIn, Facebook and Twitter are just the beginning!
As a rule, Generation C people were born after 1990 and by 2020, they are predicted to make up 40% of the population in the US, Europe and the BRIC countries (Brazil, Russia, India and China). By then, they will constitute the largest single group of consumers worldwide and they will be taking a more and more significant position within the business community as employees and managers.
How will employers need to change to accommodate this increase in Generation C staff? How will commerce be affected?
Booz & Company recently produced a very good report on the rise and rise of Generation C in their Strategy & Business online magazine. Read it <here>.
(Note – You may need to sign up for an account…..it is worth it as they produce some very good reports!)
No comments:
Post a Comment